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BA (Hons) Marketing (final year programme)

 

BA (Hons) Marketing – Final Year
The University of Bolton, U.K.

Non-local Higher and Professional Education Registration Number: 251735

 

Aim & Objectives

The BA (Hons) Marketing is designed to promote progressive learning and develop transferable marketing skills for a successful career in today's rapidly changing international business environment. The issues that will be addressed are conceptual and practical. As a consequence, the programme will focus on the following objectives:

  1. to develop at final honours degree level appropriate transferable knowledge and skills which reflect academic developments in the field of marketing.
  2. to develop capability in the exploration, analysis and evaluation of marketing issues and concepts including an awareness of ethical and environmental issues.
  3. to provide students with the opportunity to unify conceptual and analytical frameworks with practice through a variety of contexts appropriate to marketing environment.
  4. to produce graduates with a strong academic and vocational background and who are competent in applying marketing techniques to meet the needs of various types of organisation and business.

Programme Structure

The BA (Hons) Degree programme consists of the following modules which can be completed in a minimum of 12 months.

Semester 1 (6 months)

§             Marketing Management

§             Contemporary Management Issues

§             Business Policy

Semester 2 (6 months)

§             Project

§             Marketing Strategy

§             Buying Behaviour

Entry Requirements

Applicants must possess one of the following qualifications:

·        Higher Diploma or Diploma from recognized tertiary institutions in Hong Kong

·        Year-2 of a Degree

·        Advanced Diploma or Graduate Diploma from Professional Bodies

·        Membership of Professional Bodies obtained by examination

Applications are also welcome from those with alternative qualifications and professional experience.

Graduation & Recognition

Graduates of this programme will receive the same award as full-time students in UK, a Bachelor of Arts with Honours degree from University of Bolton, United Kingdom. They will be allowed to use the prestigious letter BA (Hons) after their names.

Features

·        Internationally recognised

·        100% taught by Bolton Faculty

·        All lectures are held in the evening or weekends

·        Supported by Lecture Notes and Textbooks plus Fax-a-Tutor / e-mail support

·        Graduates can apply for admission to Professional Bodies

·        Remote access to Bolton's Library & Learning Resources